Digital Marketing vs. Data Science

Digital Marketing & Data Science

We are well-aware of how fast paced the world has become. There have been tremendous advancements in several ground-breaking technologies. These advancements have penetrated every domain. No matter how niche a thing is, the moment it gains online presence, it adds a significant feather to its cap. The brand becomes visible. All thanks to digital marketing! People don’t need to build sandcastles in thin air. The systems have become more rational hence businesses have got scalable. Data Science has made it possible to predict the outcome of any situation. Well, if you are confused between Digital Marketing and Data Science, you are in the right place.



Digital Marketing & Data Science

A lot of people confuse Digital Marketing and Data Science to be one and the same thing. They are completely different disciplines – complementary but not the same. Digital Marketing refers to creating an online presence for your business via internet. It is a way of branding your product or service to create your own identity to gain a large customer base. Data Science calculates and predicts results in complex environments, with accuracy and precision. Data Science includes Machine Learning, Data Visualization, NLP & Artificial Intelligence.


Today, people spend most of their time on computers, laptops, or mobiles. Covid-19 has further fueled this activity. While we surf on the internet, we see different advertisements popping up from time to time. Luckily, sometimes we spot a deal for which we had been waiting since time immemorial. All this comprises of the fancy term ‘Digital Marketing’. Yes! You got it right! Digital Marketing has become a rage in the world of technology. Yet, there are tools available to gauge the success of these digital campaigns. The number of clicks on the ad (CTR), number of sale conversions (CVR), the average time spent on site are all recorded. These are further used for rectifying any shortcomings. These metrics could never be recorded in the traditional way of marketing. Going digital helps you in showcasing your products and services to a wide audience. It helps in overcoming physical and other barriers. Targeting the right audience with the right content through digital media is the essence of digital marketing.


To understand digital marketing better, let us take an example. Assume that you own a business. Resorting to the traditional marketing style, your reach would be limited to the local population. Word of mouth is not something that one can rely upon. To help gain a wider reach, you can float your business online. This way, you can attract visitors from far and near. Customers can add reviews and rate your products and services. In this way, far more people can get an idea about your products and services. Good content and digital marketing strategies can improve your Search Engine Optimization (SEO) rankings. 


Today, Google holds the answer to all your queries. If Google could brand your business, what more do you need? Moreover, your quantitative approach would help you in making informed decisions. Over time, you can post several offers to lure more customers. Greater the conversions, the more the number of customers. Better the service, the happier you get! Digital Marketing is a symbiotic relation. This means that you operate in a give and take relationship. You build a strong portfolio on the web and gain lots of customers. That’s the power of Digital Marketing.


What is Data Science?


Data Science is an emerging technology. As stated above, it is an amalgamation of several technologies. It unleashes the fact of how an outcome depends on the given factors. Data Science is popular due to its capability to predict complex behaviors. We all have seen YouTube and Netflix recommending videos and movies to us. They claim that it’s based on our interests’. How did they come to know about our interests? We never had a conversation or answered a questionnaire to showcase our interests. This is where Data Science comes into play. Based on our search history, and our likes and dislikes, the system develops patterns. It has several algorithms fed to develop these patterns. These patterns help the system in suggesting similar content to us. This system is a Recommendation System. It is one of the use cases of Data Science which we encounter in our day-to-day lives. Science, in general, has become a part and parcel of our life. And Data Science is the scientific extraction of all sciences. Every site we open, everything we do on the internet creates our digital footprint. Data Science uses this digital footprint to ease our life.


Let’s talk about another example. Companies have yottabytes and petabytes of data. If we can analyze the repayment pattern of individuals, banks can decide whether a person should be sanctioned a loan. If banks could understand about the repaying stats of the applicant, it would be a great deal! The banks can be pretty assured of the success of transactions. This is just one of the many applications of Data Science.


In conclusion, both Digital Marketing and Data Science have the power to revolutionize the world. While Digital Marketing can help businesses become visible, Data Science will help it sustain. When people get what they were looking for, it is Digital Marketing. When people get what they like, it is Data Science. When you go online, people start knowing about you. They read about your services & get inclined towards you it is Digital Marketing. When you show people, something tailored to their interests it is Data Science. Digital Marketing and Data Science are two different domains of the present era. A combination of their true potential can create a massive difference in the world we live in.