Babel’s Digital Media Analytics engine helps:
- Move beyond traditional Social Media Marketing tools and dashboards
- Understand what your direct and indirect customers as well as competitors are talking about
- Surface real-time, relevant & reliable insights into your customers’ perception of your brand
- Decide & engage highly targeted segments of your audience in a highly personalized approach – at a fraction of your current effort and time
Organizations’ Marketing strategies must constantly adapt to the evolving Digital Delivery channels.
Since the real key to evaluation of your growth & social campaigns begins with capturing relevant customers’ feedback, Babel helps you leverage State-of-the-Art technologies used by social media platforms.
Additionally, while most social media marketing dashboards appear quite exhaustive and help showcase numbers indicated by various social media sites, the real challenge lies in extracting meaningful conclusions & actionable insights from those beautiful charts & numbers.
This is where Babel helps you match your digital objectives.
Our expertise lies in :
- Faster & more reliable decisioning towards engaging customers digitally
- Boosting brand awareness
- Identifying & understanding engagements of your brand
- Sourcing trending topics of relevant interest alongside the sentiment towards each entity in these topics
- Determining the psychographic profiles of people who engage with you digitally
- Drive sales & leads through highly targeted campaigns